The journey to building a meaningful business starts with belief in yourself.

Work Smarter, Not Harder—Create a Business You Love

My coaching business is all about helping women like you—women over 40 who are ready to build and grow their businesses with confidence, clarity, and purpose.

This isn’t just a job for me; it’s my passion. I know what it’s like to feel stuck in the hustle, wondering if there’s a better way to achieve your goals while staying true to yourself. That’s why I started this business—to guide and support women who are ready to embrace a new way of working and thriving.

Here, it’s personal. It’s about building a business that fits your life, not the other way around. With me as your coach, you’ll get the accountability, strategies, and encouragement to create a business you love—without sacrificing what matters most to you.

Let’s make it happen, together.

About Me:

Hello, I’m Yaritza Báez, a coach and entrepreneur passionate about empowering women over 40 to build and grow their service-based businesses with confidence and clarity.

My journey began after two decades of marriage and navigating the life transitions that come with being in my 40s and 50s. Like many women in this phase of life, I found myself craving more freedom, flexibility, and the ability to shape a career that truly aligns with my values and dreams.

I started my coaching business to create not just financial independence, but a life that lets me embrace my love for travel, connection, and personal growth. My dream is to make my business location independent, giving me the freedom to spend seasons in the UK or Europe while doing work I love.

What Sets My Coaching Apart

Unlike one-size-fits-all business coaching, I take into account the real-life complexities of being a woman over 40 building a business. Juggling family commitments, personal responsibilities, and the desire for professional fulfillment isn’t easy. I get it—and that’s why I offer practical solutions and streamlined strategies to help you maximize your efforts and accelerate your success.

You don’t have to do this alone. With the right support, you can build a business that thrives—without burnout, self-doubt, or wasted time.

What I Truly Believe In

Success is not about having all the answers; it’s about being willing to ask the right questions and stay curious

It’s never too late to start over, pivot, or pursue a dream.

Building a business should feel aligned and empowering, not overwhelming or rigid.

Balance comes from honoring your energy, priorities, and values—not chasing someone else’s definition of success.

Community and connection are essential, especially for women navigating business and life in their 40s and beyond.

Schedule Your Consultation

Connect with me today to start your journey toward success.

Behind the Scenes: Fun Facts About Me

Why I’m Passionate About Coaching

The #1 reason I’m so passionate about business coaching and accountability might not be what you think.

It’s because I know what it’s like to feel stuck, second-guess every decision, and wonder if I’m really cut out for this entrepreneurial journey. I’ve been there—juggling responsibilities, trying to grow a business, and feeling like there’s never enough time or clarity to move forward with confidence.

What fuels me is seeing my clients:
✔ Turn their ideas into real, thriving businesses that align with their values
✔ Gain the confidence to charge what they’re worth and show up boldly
✔ Stay committed, take consistent action, and finally see the results they’ve been working toward

I know firsthand how powerful the right guidance, mindset, and accountability can be. And that’s why I do this—to help women like you move past fear and hesitation and step fully into your potential.

Core Values: The Foundation of Purposeful Success

As someone who knows what it’s like to juggle starting over while managing the responsibilities of aging parents and big life changes, I’m here to guide other women through their own transformations.

Growth

True growth blends personal development with profitable success. I'm committed to helping others build thriving businesses that align purpose, potential, and profit.

Empowerment

I believe in empowering every woman to confidently create a thriving business and life that honors her vision and ambition.

Freedom

My mission is to help others build businesses that give them the freedom to choose—not just how they work but how they experience life. I believe true entrepreneurial freedom means having options, flexibility, and the power to define success on your terms

Purposeful Resilience

True success comes from intentionally overcoming challenges. I guide women to build resilient businesses aligned with their values—without sacrificing wellbeing.

Ready to Build a Profitable Business on Your Terms?

Growing your coaching, consulting, or service-based business doesn’t have to be overwhelming or lonely. I’m here to help ambitious women simplify their journey, overcome hurdles, and confidently build thriving, profitable businesses aligned with their values and strengths.

Let’s connect to explore your vision, clarify your goals, and map out practical next steps tailored specifically for you. Schedule your complimentary discovery call today and start building the successful, impactful business you truly want.

Your dream business awaits—let’s get started.

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